Luxury brands & Internet, bloggers and social networks: what are the relations between luxury brands with the Internet and the innovations they are mostly deployed in the next 3 years? The crisis will accelerate the need for modernization and innovation in the world of luxury and 2.0 technologies will surely have a role to play.
A questionnaire proposed by Ann-Ael Horclois. You can respond to smartfutur@gmail.com so that we can compile the responses and a summary.
1. What role luxury brands giving to the Internet, 2.0, social media?
2. How luxury brands do they use the internet today?
3. What place should be in Internet strategy luxury brands? Why?
4. The marks should they invest in the blogosphere (develop a communication strategy via-à-vis bloggers)?
5. How luxury brands can they take advantage of networking / social media (Facebook)?
6. What an example of online communication of successful luxury brand would you cite? What is it you feel successful?
7. Could you give an example of an online strategy luxury brand that does not follow and why?
8. What innovations are most likely to be deployed by luxury brands in the next 3 years in their online communication?
