Imagining the Palace tomorrow, a new group FACEBOOK
Invasion of boutique hotels, new customers with a younger relative to the uninhibited money and less sensitive to the referents of traditional luxury, multiplication tourist destinations called "luxury" restructuring of certain historical Palaces (The Royal Monceau reviewed by Starck), reduced numbers of rooms to suites offer larger, more luxurious spas integration than ever, three new hotels positioned on the segment Palace by 2012. The environment of historical Parisian Palaces is booming. How to reinvent itself because it must deny constantly surprise the customer now in constant search for innovation emotional? Clearly, the palaces are now more than ever to question!
Between 2008 and 2012, the traditional Parisian palaces (the Plaza Athenee, the Bristol, the Meurice, the Crillon, Ritz and George V) watched as a new competition: the new hotels of great luxury, asserting as palaces. By 2012 there will be 700 additional rooms on the Paris segment of the hotel "ultra-luxury .
• What are the levers to adopt innovations - for traditional palaces - to perform and maintain the distance with these newcomers? Ethics, hyperpersonalisation, sustainable development, design, decoration of common areas or rooms ephemeral rooms tailored according to customer's desires, experiences, challenges, co-branding (with fashion designers for example, or contemporary artists) .... Disruption or continuum?
• What services are expected from the customer's Palace tomorrow? How the concierge of the luxury hotels should be developed?
• How will customer expectations Traditional Palace tomorrow? Out with the everyday, cocooning, respect for the environment, continuity of history, tradition, expertise, craftsmanship, design, narcissism, humanitarian, culture, art, retro-future, option, ostentation, quiet, pampering, excess, high technology ... excessive.
• How the "French Touch" can be a competitive advantage for Hotels?
• What are the three criteria - except the service and quality of infrastructure - on which, never the Palaces will not make any concessions?
• What will the new lines of communication on the Palaces years to come? It would retain current customers and to recruit new ones. Family, culture, fashion, the prestige brand, hedonism, sustainability, authenticity, ...?
• If one were to retain only Palace's current market - Ritz, Crillon, George V, Meurice, Bristol Plaza Athénée - where?
• What might be innovative ways to hybridize the Web 2.0 and Palaces?
• What are the three essential DNA codes of the Palace of the future?
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