crisis of luxury, this is not the end of luxury, but the start of a cycle of innovation. It is found in the luxury hotel where he must now move from emergency DNA palaces. Customers want the trendy design, the unusual, the offbeat, the confidence, the poetic, the monastic, the vintage, the iconoclast, the detoxifier of the cocoon, the arty, the cultural roots. Many operators have understood by hiring overhaul of their facilities, with intensities more or less strong. This may be a change radical or decorating style, adding a spa, the creation of suites or penthouse. Customers demand welfare, art, design and especially want to live an experience, be surprised, out of the banality of everyday life. It takes to be the hotels offer a real change (out of the box), but in the spirit deluxe / premium. This also showcases the hotels on the net or via mobile, to help build a different relationship with the customer, because the seduction also passes through the 2.0!
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